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Old school Dutch pastry shop, 100% vegan 
We want to show you that vegan pies, cakes and sweets are just as tasty, or even more so, than the same products with ingredients based on animal products. 
We do this by “veganizing” all kinds of sweets that you can think of, for instance pink cookies, “beauterkoek”, Dutch ginger spiced cookies (gevuld speculaas) for Sinterklaas and Christmas stollen in December.
The complete product range is 100% vegan. Besides that, a part of the assortment is low in gluten* (30%), low in sugars** (20%) and free from nuts (20%). 

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We’re heading into a new direction!

At the front side of our bakery at the Johan Huizingalaan in Amsterdam Nieuw-West, our shop is located. Until November 2022 this shop was opened for 6 days a week. As of December 2022 however, we are heading into a new direction. Due to the huge success we are having as a supplier to the catering industry, wholesalers and foodservice, we have decided to emphasize our focus on baking and supplying to our B2B partners. 

This means that from now on the shop is open on Friday and Saturday from 11:00 to 16:30 o’clock, to still be able to cater to consumer demand. Whole cakes and loaf cakes can be ordered and picked up every day of the week. Our bakers will be present in the bakery for 6 days a week (excluding Sunday) and are more than happy to help you. 

Shop your favorite sweets and enjoy!


Order our sweets through the Willem-Pie webshop


6 days a week available for pick-up

Cake delivery

These cakes are available for delivery nationwide

You find us here: 


Johan Huizingalaan 76

1065 JD Amsterdam

Tel: +31 20 615 19 35

Available by phone: Monday till Friday between 9 p.m. and 4 p.m.

The shop is open daily from 0900 p.m. until 0430 a.m. for order pickups, except for Sunday.


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